Playforever is a London based, award winning product design company creating timeless and almost indestructible art-toys and they commissioned me to shoot their 2015 online marketing campaign.
Jessica Tabbah set up East End Best Friend (EEBF) a few years ago, an online company producing the finest hand-made and durable canine accessories that look like they belong in the contemporary home.
EEBF has been featured in Elle Decoration, and can be found on Not On The High Street and Four & Sons.
I was commissioned to shoot some lifestyle photos for her 2016 marketing campaign.
I was asked to document the Hackney Dog Show. I said yes of course as I am fascinated by dog enthusiasts. To me, is the ultimate way of showing off your dog, conveying the love and fascination we humans have with our companions at the same time.
Dogs have become the centre of our homes, so wanting to enter them, in what isn't far from being a beauty pageant isn't surprising. And the whole essence of a dog show sums up just how the relationships between dog and man has evolved. We have domesticated them, and they have become integral to many peoples lives. So go on, show them off!
